Karan Wanchoo

Karan Wanchoo

Graduate student at University of Pennsylvania with specialization in information and decision systems

New Product Launches: Diffusion Across Markets and Brands

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Published:

This is the most salient and inexorable question every marketer asks himself before he creates the marketing strategy for his new product launch in existing or fresh untapped markets. As a marketing analyst, let me help the CMO with his diffusion strategy and respective sales forecast by introducing him to the concept of Diffusion Models.

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Brand Loyalty – A Paramount Strategic Affair

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Understanding Brand Perception and Brand Loyalty and explore a method to model 8 metrics to help you analyze your Brand Loyalty using the conventional and reliable Multiple Regression technique or with my favorite Markov Chain.

Exploring the Markovian Process for Equity Price Forecasting

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Have you ever been an investor in the stock market? Have you been successful enough in predicting the correct bunch of equities to invest in? Well as a business analyst I have been pretty inquisitive about the behavior of the markets and fluctuations in equities. Thinking about capturing the trend of these stock prices might intrigue a statistician to drill into forecasting techniques and build a model to forecast the next equity price or even perhaps purchase the most stable equity in the market. This made me explore the stochastic processes domain and experiment with a probabilistic technique known as Markov Chain.